Sales & Marketing

Your brand, your product, your margin, your way.

Effective and flexible sales and marketing to fit your brand’s strategy

Learn about sales & marketing with Lexir

OVERVIEW

Learn more about different sales & marketing strategies and solutions Lexir offers.

You can adapt your strategy depending on the resources and budget your brand has available.

Tapping into Lexir’s Sales & Marketing ecosystem.

Targeting prospective clients (leads) provided Lexir.

Brand’s online activity and presence

Brand’s network activation and directed sales efforts

Lexir’s Sales & Marketing Ecosystem = A community of companies and individuals working in the industry that collaborate or work with brands in return for commission and/or pay.

Sales & Marketing FAQs❓

• Once my products go live, in which channels will my products be present?

With Lexir, you have the ability to sell to a wide range of customers, including those in the hospitality, retail, wholesale, and other B2B sectors, as well as D2C and B2C clients. Your clients have the convenience of ordering directly from your Lexir business or home consumer shop. Additionally, they have the flexibility to place orders through your brand's website or even through third-party shops or websites that you choose to work with.

• What are Sales Partners and how can I work with them?

Sales Partners are any agents or agencies that can collaborate with, either based on a commission or a budget. Lexir has its own ecosystem of Sales Partners and can help connect you to the partners that fit your strategy. Sales Partners have their own login to the Lexir app, where they can manage their sales and receive their commissions. You’re also welcome to collaborate with Sales Partners that you may know through your own network.

• How much budget do I need?

Having a budget for sales and marketing is certainly beneficial, but it is not mandatory. There are various sales tools at your disposal that don't require a budget, including affiliate programs and lead reach-out and more. However, if you do have a budget, you can allocate it towards specific missions or project-based work, as well as ongoing collaborations with sales representatives, ambassadors, events, marketing, influencers, and other sales agents and agencies. These resources can be accessed through Lexir's partners or your own network.

• Are the brand activation options included in the monthly fee?

The monthly subscription fee includes access to Lexir’s sales and marketing ecosystem as well as other sales tools. Any specific cost going towards sales or marketing agents, agencies, reps, ambassadors and others are optional, and will be covered by the brand should the brand.

• Do I need to have clients lined up already?

To begin with Lexir, having clients lined up is not a requirement. We suggest several methods to generate initial interest for your brand. You can reach out to prospective clients, informing them about your upcoming launch and creating online buzz. Additionally, tapping into your professional and personal networks and seeking connections with potential clients can also help generate interest.

• Does Lexir already have clients lined up for my brand?

Lexir may have clients who would be interested in your products. If you'd like, via the Lexir App you can ask us to recommend leads. The sales process for these clients would be similar to the sales process for any other clients.

• Does Lexir offer client support when I reach out to prospective clients?

Lexir's customer support team is available to assist you in communicating with prospective clients. The team will provide guidance on the ordering process and answer any inquiries about payments, delivery, or any other questions clients may have.

• What’s the best way to introduce my brand and products?

There are several effective ways to introduce your products and it may depends on your brands and strategy. Recommendations we make to brands include:

1. Brand/product catalogue: Create a comprehensive catalog showcasing your brand and products.

2. Brand/product page on your store: Develop a dedicated page on your own online store to highlight your brand and products.

3. Lexir's store or another store: Use platforms like Lexir's store or other relevant online marketplaces to showcase and sell your products.

4. Email marketing to prospective clients: Engage with potential clients by sending targeted emails that highlight your brand and products.

1. Tastings or sending samples: Provide opportunities for customers to experience your products through tastings or by sending samples to generate interest and build awareness.
2. Collaborating with Sales Partners: Partner with sales representatives or agencies who can actively promote and sell your products to a wider audience. .
• What’s the best way to activate my brand? Is there a specific strategy you suggest to start with?

The ideal strategy for your brand depends on a variety of factors, including your specific goals and past experiences. We recommend a combination of online efforts, such as lead outreach and social media campaigns, along with local sales strategies like partnering with local businesses and participating in events. This balanced approach helps maximize brand visibility and generate interest from targeted customers. It is essential for each brand to customize their strategy based on factors such as their specific product offerings, price points, branding, and other relevant considerations.

• Does Lexir have a sales team?

Lexir operates differently from traditional distributors as it does not have a conventional sales team. Instead, we recommend that brands work directly with a variety of Sales Partners that align with their strategy and available resources.

• How can Lexir support me on Sales & Marketing?

Lexir provides a range of tools to support brands on its platform. These include: leads recommendations, sample sending, matching with a variety of Sales Partners and managing Sales Partner commissions, as well as local support for price and strategy suggestions. Read more about sales and marketing solutions on our site and resource centre, and reach out to our team if you have questions.

• What is the reach that Lexir offers me? Can I sell to everyone?

With Lexir you can sell to any individual or business that you’d like, from any sales points that you choose.

• What about Payouts?

After the end of each month, you will have access to a monthly sales report. You will receive a payment matching the report 30+ end of month, the same payment term we give your clients.

• Can we sell to traditional distributors?

Yes, definitely. You can sell directly to wholesalers and distributors with excise paid or under bond. Using Lexir’s platform you can sell to anyone you choose to, business or individual.